- This flyer's designer did not understand the Gestalt principle of Continuity. Items have been spewed out onto the page in no pattern or hierarchy and are difficult for the eye to follow.
- Graphics are distracting and hold no meaning for the audience.
- No appeal towards a target audience.
- Continuity: text follows the line of the body vertically.
- The law of closure fills in the face that has been blocked out by the main text. This drives the audience's focus to the t-shirt.
- Use of graphic instead of live picture works well in this design because the face has been lettered over and blocked out, a technique for shifting the audiences attention that would not work as well with a live subject. (law of pragnanz)
- concise and organized delivery of pertinent information.
- The flyer is designed toward a target audience: younger men. (strong connection to context)
- color scheme is mellow/not distracting although it does not match the attention-grabbing face on the t-shirt or the bold font used. This provides a small contrast.
